Freelance Social Media Management contract template
A social media management agreement protects both your time and access to the client's accounts, and matters even for small retainers since undefined scope, content-approval delays, and unclear account ownership are the most common sources of dispute in this line of work.
Scope of work and deliverables
List exactly what's included — which platforms, posts per week/month, content types (graphics, video, stories, reels), community management hours, and reporting frequency — and price anything beyond that (an added platform, a paid-ad campaign, urgent same-day posts) as a separate line item.
Content approval process and turnaround
Define how content is submitted for approval, how many revision rounds are included, and what happens if the client doesn't respond within an agreed window — undefined approval timelines are one of the most common ways a retainer's scope quietly expands.
Account access and ownership
Specify that all accounts, follower lists, and content remain the client's property, define exactly what login/admin access is granted (and require it be revoked or transferred, not shared personal credentials), and state that all account access is returned immediately at contract end.
Payment schedule and retainer terms
Require payment up front for the coming month's retainer (not in arrears), specify the notice period required to cancel or pause (typically 30 days), and state whether unused posts/hours roll over or are forfeited.
Content ownership and licensing
Clarify who owns original graphics, photos, video, and copy created during the engagement after the contract ends, and separately note any third-party licenses (stock photos, music, fonts) that don't transfer and may need the client's own account or renewal.
Confidentiality and brand guidelines
Include a confidentiality clause covering any business information shared to inform content, and require the manager to follow the client's brand voice/visual guidelines and any compliance requirements specific to the client's industry.
This is general guidance, not legal advice. Consider having a local attorney review your final agreement.